Anniversary Announcement

 Exactly one year after The Vintage Ladye launched online, I opened a brick-and-mortar storefront. This September 1st, exactly one year after opening the brick-and-mortar, The Vintage Ladye will be closing its physical doors and returning primary focus to online sales. My inventory will be moved to a private commercial space close-by on NW 23rd, where I'll have a photo studio set up for product photography and additional workspace for online listing and order fulfillment. For my awesome local customers - don't fret - you'll still be able to shop TVL merch at upcoming events in the area and get free local pickup for online purchases. The first pop-up after this transition will be Sept. 9th at First Street Flea in Tulsa, OK.  More event dates and locations will be published to the calendar on the Events tab of the website soon so check back.

 I'd love to say that this decision 100% excites me, but if I'm being transparent, it is one of the most heart-wrenching decisions I've ever had to make and I'm still a little emotional about it. I expected to be planning a big anniversary party right now where I would toast champagne and yell "Look Mama, we made it!", not planning to close the store. But, I knew going into this ("this" being retail) that the journey would not be without struggle, and the last twelve months have proven that. My perspective has changed immensely and I have SO much respect for other retailers out here who, with no additional income or financial support, are killing it..because believe me, it is not easy.  Thankfully, I really enjoy the online selling process and I'm truly looking forward to stepping up my game in that realm. The plan is to dedicate the next six months to eCommerce, finding better work/life balance, and developing who and what The Vintage Ladye is as a brand. Six months from now, I'll evaluate where most of our business is, and who knows...if the demand is there, maybe take another stab at retail...or just continue expanding in the online market. I'm open to whatever the universe has in-store for TVL (no pun intended), and I can honestly say I'm ready to take on the next chapter!

 I want to extend a heart-felt "Thank you" to all of those who have supported me and my business on this journey, from family and friends, to community members and fellow business owners, to those who have put physical work and time into this with me, and especially to my wonderful customers (both local and non-local) who made this dream possible in the first place. Each and every one of you mean so much to me! This last year has been one helluva thrill ride - one I would get on again and again, no matter how much it made my head spin.

NOW through close of business on September 1st, everything in-store will be 50% off! Be sure you're following @thevintageladye on Instagram and subscribe to our e-mail list so you can stay up on the latest regarding new stock, sales, and where we'll be popping up next!

Love,
Ladye

Oh and, guys - get out and support local businesses! It's so easy to jump on Amazon or run to the mall or a big box retailer when you need something, but when you shop local/small, you're helping your community thrive!

Vintage Shop + Lifestyle Brand

 A couple months ago, I hit a bit of a creative wall with my business.  I was spending a lot of time introspectively assessing what The Vintage Ladye had become as a brand and I realized this crazy thing: it hadn't become the brand I envisioned at all, it had become a kitschy little vintage shop. Don't get me wrong, I LOVE kitschy vintage shops. They represent all the nostalgia I crave. I just want TVL to be perceived a bit differently.

 Since I started casually selling online almost two years ago, my business model has changed and my mission has evolved. While I still want to satisfy my customers' need for nostalgia and affordability - I also want you to know that The Vintage Ladye is a lifestyle brand, here to empower forward thinkers and provide sustainable alternatives to buying new. (This is where passionate and rambling me would love to spew out all of my creative ideas, hopes, and dreams, but I'll spare you for now. You can read more about our mission here.)

 As I was brainstorming ways to improve and synchronize my storefront and online presence, I coincidentally met Adrian Ables of AppOpps. We talked about how his company could help me redesign my website and reach more people seeking the solutions The Vintage Ladye provides. I realized pretty quickly that the services he offered were just what TVL needed - so we went to work.

 Several weeks and a lot of collaborative work later, The Vintage Ladye has a brand new website with a defined aesthetic, scalable features, a more organized online shop, and room to tailor your experience. We've still got photos to update and a multitude of inventory to add, so stick around a bit. Here on the blog, I'll write about vintage stuff and exciting business-related news, but I'll also get personal with you and delve into other topics. I want to show you a little more of who I am, who we are as a brand, and learn about yours well. I. AM. SO. EXCITED.

 Big thanks to Adrian and his AppOpps teammates, Alex and Michael, for their hard work and patience throughout this process. I also want to thank Zach Cloos for his dope photographic services and raw feedback, Brandan Fontaine for styling the hell out of my menswear, my incredible assistant Serena for jumping in and doing whatever was needed and then some, and these beautiful people for not only modeling, but for being mad supportive of what I'm doing: Mike Turner, AdrianPenelope, Crosby. To my family and friends who've supported my efforts in some capacity, and to my customers who choose to spend their hard-earned money with me - Thank you, for every encouraging word and every dollar invested.  I'm filled with gratitude and excitement for what is to come.

*Disclaimer: This is my first blog and I'm no professional writer. If (more like when) you find typos or not-so-perfectly articulated thoughts - please remember this tidbit.