Exactly one year after The Vintage Ladye launched online, I opened a brick-and-mortar storefront. This September 1st, exactly one year after opening the brick-and-mortar, The Vintage Ladye will be closing its physical doors and returning primary focus to online sales. My inventory will be moved to a private commercial space close-by on NW 23rd, where I'll have a photo studio set up for product photography and additional workspace for online listing and order fulfillment. For my awesome local customers - don't fret - you'll still be able to shop TVL merch at upcoming events in the area and get free local pickup for online purchases. The first pop-up after this transition will be Sept. 9th at First Street Flea in Tulsa, OK. More event dates and locations will be published to the calendar on the Events tab of the website soon so check back.
I'd love to say that this decision 100% excites me, but if I'm being transparent, it is one of the most heart-wrenching decisions I've ever had to make and I'm still a little emotional about it. I expected to be planning a big anniversary party right now where I would toast champagne and yell "Look Mama, we made it!", not planning to close the store. But, I knew going into this ("this" being retail) that the journey would not be without struggle, and the last twelve months have proven that. My perspective has changed immensely and I have SO much respect for other retailers out here who, with no additional income or financial support, are killing it..because believe me, it is not easy. Thankfully, I really enjoy the online selling process and I'm truly looking forward to stepping up my game in that realm. The plan is to dedicate the next six months to eCommerce, finding better work/life balance, and developing who and what The Vintage Ladye is as a brand. Six months from now, I'll evaluate where most of our business is, and who knows...if the demand is there, maybe take another stab at retail...or just continue expanding in the online market. I'm open to whatever the universe has in-store for TVL (no pun intended), and I can honestly say I'm ready to take on the next chapter!
I want to extend a heart-felt "Thank you" to all of those who have supported me and my business on this journey, from family and friends, to community members and fellow business owners, to those who have put physical work and time into this with me, and especially to my wonderful customers (both local and non-local) who made this dream possible in the first place. Each and every one of you mean so much to me! This last year has been one helluva thrill ride - one I would get on again and again, no matter how much it made my head spin.
NOW through close of business on September 1st, everything in-store will be 50% off! Be sure you're following @thevintageladye on Instagram and subscribe to our e-mail list so you can stay up on the latest regarding new stock, sales, and where we'll be popping up next!
Oh and, guys - get out and support local businesses! It's so easy to jump on Amazon or run to the mall or a big box retailer when you need something, but when you shop local/small, you're helping your community thrive!